Potbelly Sandwich Works

2019 - Present

I am currently Associate Brand Manager at Potbelly Sandwich Works, where I execute the annual marketing plan and lead the creative development of our digital marketing campaigns. By creating and curating content and collaborating with agency partners, I focus on delivering impactful messaging that drives sales, traffic, brand awareness, and customer loyalty. My dedication to innovative marketing strategies and engaging content has played a key role in Potbelly's growth and success.

Potbelly Sandwich Works is a fast-casual sandwich restaurant chain founded in 1977 in Chicago, IL. Potbelly has since expanded to neighborhoods across the country, with more than 400 shops in over 30 states and Washington DC.

We Bring the Hot

In 2023, I worked on the creative development of three ad spots in collaboration with Energy BBDO. I played an active role in preproduction and on set, contributing to the creative process and ensuring alignment with our brand vision, objectives, and budget. This initiative led to a significant increase in Ad Awareness and Brand Familiarity, achieving over 20% growth through Q3 2023.

2024 Brand Equity Work