Karleigh Santry
Education:
Bachelor of Science (B.S.) in Communication
Slippery Rock University
Slippery Rock, PA
Expertise:
Creative Strategy
Art Direction
Graphic Design
Social Media
Email Marketing
Motion Graphics
Software:
Adobe Creative Suite
Articulate 360
eCommerce Platforms
Content Management Systems
Email Marketing Platforms
Digital Asset Management Systems
Microsoft Office
Strengths:
Creativity
Problem Solving
Analysis & Logical Reasoning
Written & Verbal Communication
Work Ethic
Adaptability
Collaboration
Experience:
November 2022 - Current
Associate Brand Manager
Potbelly Sandwich Works / Chicago, IL
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Guide execution of the annual brand marketing plan in partnership with peers on the marketing team
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Oversee compliance with the brand positioning and visual identity, ensuring proper execution across touchpoints
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Develop briefs for brand campaigns that inspire breakthrough work from both internal creative team and external agency partners
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Oversee creative development and production for all brand initiatives
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Manage brand budget and identify cost implications of all marketing projects.
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Lead development of the brand marketing calendar. This includes all brand campaigns and other growth initiatives managed from inception to completion, including analysis.
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Work in partnership with brand marketing analyst to set KPIs for each campaign including tracking, reporting and communication of campaign performance.
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Support the rollout of new products, processes and other innovation projects
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Manage the trafficking of creative to support media buy in collaboration with media agenc
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Manage relationships and activations with strategic partners
May 2019 - Current
Creative Brand Strategist
Potbelly Sandwich Works / Chicago, IL
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Utilize data, insights and past performance to strategize new and innovative ways to engage customers in omni-channel campaigns.
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Analyze content opportunities across platforms and competitors and recommend strategies, interactions or approaches.
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Translating data from industry reports and focus groups into punchy, insight-driven creative briefs that meet business objectives that the creative team can execute against
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Identifying the best angle to communicate to customers given their purchasing behavior
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Bringing the Potbelly brand position to life in every marketing touch point.
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Brand concepting and design for marketing efforts, including loyalty, limited time offerings, digital platforms, promotions, and brand activations.
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Work with Director, Brand Creative to ensure the Potbelly look and feel is consistent and highest quality in digital (web, third-party, Perks).
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Constantly look for ways to improve customers’ connection to brand on digital/social
May 2018 - April 2019
Creative Lead
Argo Tea / Chicago, IL
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Led Argo Tea's creative output for retail tea cafes and bottled tea business, including permanent & seasonal signage, website, point-of-sale and collateral materials - from concept to production.
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Planned and executed all creative services projects, including needs assessment, scope and budget, timelines, resources, and art direction
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Created and managed orders of branded launch materials for all US and international new store openings, analyzing unique store layout and local targeted demographics to determine best solutions for customer experience.
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Art directed and oversaw printing of packaging designs across multiple product lines, coordinating with international label vendors to ensure quality of final product
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Led email marketing development, design, segmentation, implementation, deployment and analysis, leading to a 10% increase in open rate and growth in eCommerce revenue directly tied to email campaigns and flows.
May 2016 - April 2018
Graphic Designer
Argo Tea / Chicago, IL
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Conceptualized and designed graphic layouts for print and digital marketing collateral
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Managed the production of all marketing materials, including prepress, printing, kitting, shipping and job reconciliation, across 50 corporate-owned, licensed, and international cafés at multiple pricing tiers
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Executed high-quality product photography, guiding all aspects of a photography shoot, including lighting, editing, file management, and post production
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Managed trade show booth design, marketing materials, furnishings, supplies, services, and fulfillment for CPG line
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Designed business proposal presentations and award submission documents, leading to new business development leads and the high commendation of our O'Hare Terminal 2 location at The Airport Food & Beverage (FAB) Conference & Awards in 2017
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Recipient of "Employee of the Year" in 2017
August 2012 - May 2016
Advertising Manager & Graphic Designer
The Rocket / Slippery Rock, PA
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Generated new advertising sales through direct solicitation of local area businesses and campus organizations for Slippery Rock University's newspaper, resulting in $40,000 in ad revenue annually.
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Introduced and led design of special editions such as the annual Sex & Love, Basketball Preview, Orientation, and Graduation issues to drive advertising sales targeted toward specific groups.
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Designed infographics, illustrations, and other visuals to coincide with news and features, collaborating with writers and editors throughout the creative process.
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Developed and negotiated contracts with clients.
March 2014 - August 2014
Entertainment & Production Intern
Erie SeaWolves Baseball / Erie, PA
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Designed video board graphics, web content, and marketing materials.
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Produced and edited game entertainment features such as player interviews, music videos, highlight reels, and sponsored features.
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Worked various control room positions on game days as needed such as replay operator, cameraperson, multi-camera director, and sound board operator.
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Organized and executed game night promotions.